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Speech Commercial

https://www.youtube.com/watch?v=woXzxKid5qM

For this Old Spice commercial, I want to focus on three main points through the speech.

1) Absurdity/Humor: the commercial uses absurd and over the top visuals for humorous camera shots, which creates a sense of fun and joy. It also serves to create intrigue, as such odd visuals go against our mythos, or previous preconceptions of commercials, and makes you want to stay and watch.

2) Meta Criticism/Self Awareness: This is used in a fantastic way, as it jabs at other commercials that have also started using the absurd style that Old Spice has. This actually provides some ethos in my opinion, as it makes them suddenly seem very knowledgeable about the industry. However it's also used as a comedic turn, which is amusing to most audiences, if the blunt absurdity wasn't. 

3) Slant/Audience: Strangely, this commercial targets two audiences. One being young men who are the primary users of the product, which is the demographic the first half of the commercial is for. But after the meta break, through the humor they talk about things like how buying old spice makes you a great parent, or your son will love you. It's subtle, but a clear attempt at pathos for it's target audience, parents. Though they may not be common users, they're often common buyers.

All this will tie in to the purpose of the piece, which is to draw people in with it's unique approach, then use quick and subtle ethos and pathos underneath a vale of humor. 

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